Racquet Sports Operations Executive
Thirty years as a rackets industry leader developing racquet sports programs at South Florida’s most respected private clubs, leading with character, a proven method, and genuine care for every member’s game.
01 - About
Gilly Gonzalez has called Jupiter, Florida home for over 30 years. His wife Katie and daughters Emilia and Violet are South Florida natives, and that depth of roots shapes everything about how he leads a racquet sports program. For Gilly, the courts are community.
His foundation is classical, player-centered, and anchored in high-performance standards. He brings executive discipline to every dimension of a modern multi-racquet portfolio: seamlessly integrating tennis, pickleball, and padel while elevating staff performance, retail operations, court assets, and member satisfaction.
Twelve consecutive years leading the program at one of Jupiter's most respected private clubs reflect a commitment to building long-term value, navigating board governance, overseeing operational budgets, and directing facility enhancements.
Known for high-touch concierge matchmaking, principled composure, and decisive diplomacy. Raised in a family where art and sport were equally revered, that breadth of character runs through everything he does.
What sets him apart
Multi-racquet mastery (Tennis, Pickleball & Padel) · P&L & CapEx facility management · Board & committee reporting · Concierge member matching & diplomacy · Comprehensive staffing, programming & retail
02 - Philosophy
Every program Gilly designs starts from an unyielding standard: consistency over flash, fundamentals over shortcuts. Formed at Nick Bollettieri’s Tennis Academy at IMG and the Evert Tennis Academy in Boca Raton, his leadership is rooted in the conviction that elite performance and world-class club operations both depend on mastering the core discipline.
That foundation governs how he scales a modern multi-racquet department. From technical clinic design and high-performance junior pathways to court maintenance protocols and retail management, every operational detail reflects deliberate intent. Crucially, he applies this discipline to multi-sport integration, fostering synergy between tennis, pickleball, and padel communities rather than competing priorities.
Ultimately, Gilly treats the racquets department as the cultural engine of the club. He recruits and mentors staff to lead with character, humility, and high-touch hospitality, ensuring every member, from casual players to seasoned competitors, feels recognized, challenged, and invested in the community.
"An athlete must face the truth about themselves while simultaneously believing in themselves." - Interview for La Palma newspaper, September 2004
03 - Career
Nick Bollettieri Tennis Academy
International Coaches & Players Program · IMG, Bradenton, FL
On-court coaching in an elite environment that included Andre Agassi, Boris Becker, and Tommy Haas. Conducted NBTA clinics across four continents; deeply formed in the Bollettieri method.
Evert Tennis Academy
Group Director and Elite Player Coach · Boca Raton, FL
Player development, performance conditioning, Har-Tru court supervision, and South American agent liaison.
Trained Shikha Uberoi (US Open 2004); hitting sessions with Sébastien Grosjean and Wendy Turnbull.
Buttonwood Tennis Club
Director · Stuart, Florida
Rebuilt court scheduling, lesson programs, staff structure, and member communications. Built community-driven formats from the ground up.
The Club at Admirals Cove
Head Tennis Professional · Jupiter, FL · Present
1,800+ member private club. Full program and pro shop management. 12 consecutive years
recognized by RSPA; involved in court resurfacing and laser-grading projects;
led transition from ForeTees to Jonas Club Software.
30+
Years in South Florida
1,800
Members Served
RSPA
Elite Professional · 12-Year Service
04 - Programming
Open Clinics
Mon / Wed / Fri / Sat. The week's highest-attended event. Structured development covering technical, tactical, and physical foundations for all levels.
Cardio Hit
High-intensity center-to-center and cross-court feeding in 5–7 minute intervals. Designed to raise every player's conditioning baseline systematically.
Men's Set Play
Full-set format with partner-switching rules tied to the score. Creates match pressure in a structured social environment that members return to weekly.
Hi-Frequency Ladies Point Play
Elevated rhythm point-structure sessions with match-realistic pressure built in. Converts clinic topics into real match situations.
Men's Stroke & Tactics
Tue / Thu. Technical stroke work, point construction, and percentage tennis. Designed for men committed to steady weekly improvement.
Feed and Play / 1 vs 1 Doubles
2-on-2 fed-ball baseline formats and cross-court alley formats. High ball volume with score to 11 - fast, competitive, and social.
Junior Tennis Program
Comprehensive player development from beginner fundamentals through advanced competition, college, Division I, and professional levels. A structured pathway combining technical, tactical, physical, mental, and competitive development, with individualized training designed to guide each player toward their highest potential.
05 - Pro Shop
$230K
Annual Sales
35%
Gross Margin
20–30%
Weekly Sales via Email
Authorized brands: Wilson · Lululemon · Nike · Oakley · Lucky in Love. COS managed weekly; slow-moving inventory cleared on a disciplined, predictable cycle.
All staff trained in product knowledge and relationship selling. Sunday email campaigns drive 20–30% of weekly revenue; a direct result of consistent member communication built over more than a decade.
06 - Network
Jarmere Jenkins
Head Coach, Serena Williams · Former ATP Tour Professional · 2× NCAA Champion, University of Virginia · Also coached Coco Gauff
Roger Rasheed
Coach: Lleyton Hewitt (World No. 1) · Gaël Monfils · Jo-Wilfried Tsonga
Greg Norman & Darren Cahill
Norman: Golf World No. 1 · Two-time Open Championship winner · Jupiter resident
Cahill: Coach, Jannik Sinner (World No. 1)
Training sessions throughout career with Pete Korda, Andre Agassi, Boris Becker, Monica Seles, Sébastien Grosjean, Anna Kournikova, among others.
07 - Letters
Seven colleagues, coaches, and clients, each with a different vantage point.
Click to read full letter
August 2026
Jarmere Jenkins
Head Coach, Serena Williams · Former ATP Tour Professional
Two-Time NCAA Champion, Univ. of Virginia · ITA National Player of the Year
"What stands out about Gilly is not simply his knowledge of the game. It is the intentionality and care he brings to the work. His approach is meticulous and purposeful. He understands that every individual requires something different, and he invests himself fully in the people he works with."
"I recommend him without hesitation. Any organization, program, athlete, or individual fortunate enough to work with him will benefit not only from his experience and expertise, but from the character, passion, and commitment he brings with him."
Click to read full letter
June 2026
Kyle LaCroix
Founder & CEO, SETS Consulting
RSPA Master Professional · Directors Club of America
"He is the type of professional our industry needs more of: someone who understands that great programs are built through relationships, consistency, and an unwavering commitment to the people they serve."
Click to read full letter
June 2026
Mario Cobo
Director of Racquet Sports
Mariner Sands Country Club · Stuart, FL
"He brings energy, passion, knowledge, and a positive attitude to everything he does but most importantly, he truly cares about the people he serves."
Click to read full letter
June 2026
Hugo Armando
Tennis Coach & Former Professional Player
Bradenton, Florida
"Throughout our association, Gilly has consistently demonstrated exceptional professionalism, deep technical knowledge, and an unwavering passion for the sport."
Click to read full letter
2000
Maureen Halsema Meyer
Director of Sales & Marketing
Evert Tennis Academy · Boca Raton
"Gilberto is a valuable member of our staff as well as a great addition to the United States."
Click to read full letter
1999
Dante Terenzio
Parent
Evert Tennis Academy
"Dante felt at home with Gilberto. Most importantly, he made real progress."
Click to read full letter
1994
Gabriel Jaramillo
Executive Tennis Director
Nick Bollettieri Tennis Academy · IMG
"It is easy to recommend Gilberto for a position in the tennis industry."
08 - Press
Coastal Drive Magazine · October 2022
"With twenty-plus years in the industry, ranging from ITF World Junior Circuit player through a decade on IMG's Bollettieri & Evert elite tennis academies, Gilly González shares the principles that elevate any player's game."
Read Article ↗
La Palma · September 10–16, 2004
Full-page feature on a Venezuelan-born coach crossing to the teaching side of the court in South Florida - on identity, belief, and the athlete's truth.
09 - Credentials
Click any certificate to enlarge.
RSPA
Elite Professional — Tennis
Member No. 65763 · Valid Dec. 31, 2026
RSPA
Professional — Padel
Member No. 65763 · Valid Dec. 31, 2026
RSPA
12-Year Service Award
2026 · Racquet Sports Professionals Association
American Heart Association
BLS / CPR / AED Certified
Issued Dec. 8, 2025 · Valid through Dec. 2027
10 - Gallery
Click any photo to enlarge.
